
Getting to the heart of innovation
Ms. Innovation
Getting a non-scientific audience to understand (and fall in love with) your science
Your business challenge
You need to share your company’s innovative feat of biological engineering with a lay audience but your information is written by scientists for scientists
Catie's solution:
Developing a beautiful communications toolbox that everyone can understand
How Catie’s team will bring this result:
- Conduct research – use the published information you have and interview your scientists to understand their work from an outsider’s perspective
- Define a strategic communications plan including: key audiences according to your marketing needs; which tools; proposed timing
- Devise a communication tool kit – key messages, FAQ’s, powerpoint, fact sheets…
- Train internal talent to use the tool kit – reducing jargon and making them ‘innovation ambassadors’ beyond their peer-group