Getting to the heart of innovation

Ms. Innovation

Getting a non-scientific audience to understand (and fall in love with) your science

Your business challenge

You need to share your company’s innovative feat of biological engineering with a lay audience but your information is written by scientists for scientists

Catie's solution:

Developing a beautiful communications toolbox that everyone can understand

How Catie’s team will bring this result:

  1. Conduct research – use the published information you have and interview your scientists to understand their work from an outsider’s perspective
  2. Define a strategic communications plan including: key audiences according to your marketing needs; which tools; proposed timing
  3. Devise a communication tool kit – key messages, FAQ’s, powerpoint, fact sheets…
  4. Train internal talent to use the tool kit – reducing jargon and making them ‘innovation ambassadors’ beyond their peer-group

Read More Case Studies

Getting a non-scientific audience to understand (and fall in love with) your science

Introducing a new range of learning courses to your internal talent

Turning a start-up business plan into a bedazzling communications effort

Maintaining motivation and delivering promised efficiencies when outsourcing