Your business challenge

You need to share your company’s innovative feat of biological engineering with a lay audience but your information is written by scientists for scientists

Catie's solution:

Developing a beautiful communications toolbox that everyone can understand

How Catie’s team will bring this result:

1. Conduct research – use the published information you have and interview your scientists to understand their work from an outsider’s perspective
2. Define a strategic communications plan including: key audiences according to your marketing needs; which tools; proposed timing
3. Devise a communication tool kit – key messages, FAQ’s, powerpoint, fact sheets…
4. Train internal talent to use the tool kit – reducing jargon and making them ‘innovation ambassadors’ beyond their peer-group