Case study 1: Scaling up with Vision

Helping a small and medium enterprise (SME) internationalise and stay aligned with their strategic vision as they grow from 4 to 400 people.

Client challenge

The executive team was strong. Trust was high, but amid the excitement and noise of growth, they saw strategic vision was different across the affiliates. The affiliate’s view of the company started dominating the messaging and visual branding.

They found the main challenges this ‘noise’ was causing were:

Distracted employees and teams disconnected from the overall vision
Confusion concerning everyone’s contributions to the company
Duplication of efforts
Reinvention of the wheel
Spiraling communication costs

A Helping Hand to Move Forward

With the CEO and their Executive Team, we brought clarity and alignment among leadership to cut through the noise. This included creation and alignment on:

The organizational purpose

We clarified business history and their 'why'

Value propositions and positioning

Using value marketing tools

Plans for growth and business success

In relation to current market challenges and opportunities

Clear steps on how to get there

Laying out the roadmap for execution

ICY then developed tools and organisational structures that are now creating momentum for strategic growth in the different corners and cultures of the world.

Case study 1: Scaling up with Vision

Helping a small and medium enterprise (SME) internationalise and stay aligned with their strategic vision as they grow from 4 to 400 people.

Client challenge

With the CEO and their Executive Team, we brought clarity and alignment among leadership to cut through the noise. This included creation and alignment on:

The organizational purpose

Value propositions and positioning

Plans for growth and business success

Clear steps on how to get there

ICY then developed tools and organisational structures that are now creating momentum for strategic growth in the different corners and cultures of the world.

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Case study 1: Scaling up with Vision

Helping a small and medium enterprise (SME) internationalise and stay aligned with their strategic vision as they grow from 4 to 400 people.

Client challenge

With the CEO and their Executive Team, we brought clarity and alignment among leadership to cut through the noise. This included creation and alignment on:

The organizational purpose

Value propositions and positioning

Plans for growth and business success

Clear steps on how to get there

ICY then developed tools and organisational structures that are now creating momentum for strategic growth in the different corners and cultures of the world.

Would you like more information on this case study?

Sitemap

Services

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