Case study 2: New Business Unit Launch
Helping to define and share a solid and aligned strategic vision, while building a new international business unit.
Client challenge
Building a new business unit in a larger organization is a transition that needs keen focus. This focus is amplified when teams work remotely. Through such change, where the old is moving to the unknown ‘new’, levels of emotion, noise and distraction are high.
This can bring:
- A communication void that gets filled by a rumor mill, full of nostalgic views of how much better it was
- A lack of focus on everyday delivery
- Feelings of isolation due to a lack of connection to something greater
- Worried and stressed employees leading to burn out
- Brain-drain with the loss of key prized talent
- Duplication of efforts
- Spiraling communication costs
PROVIDING THE PURPOSE